Strategy

Strategy Dictionary: A plan of action or policy designed to achieve a major or overall aim.

CTO

CTO Dictionary: A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a …

COO

COO Dictionary: A Chief Operating Officer (COO), also called the chief operations officer, is a position that can be one of …

CEO

CEO Dictionary: CEO is a chief executive officer, the highest-ranking corporate officers (executives) or administrators in an organisation.

Risk Mitigation

Risk Mitigation Dictionary: Risk mitigation is defined as taking steps to reduce adverse effects. There are four types of risk mitigation …

Risk Assessment

Risk Assessment Dictionary: A systematic process of evaluating the potential risks that may be involved in a projected activity or undertaking.

Cash Cow

Cash Cow Dictionary: A business, investment, or product that provides a steady income or profit.

Blue Ocean Strategy

Blue Ocean Strategy Dictionary: The authors argue that leading companies will succeed not by battling competitors, but by systematically creating “blue …

Wholesalers

Wholesalers Dictionary: According to the United Nations Statistics Division, “wholesale” is the resale (sale without transformation) of new and used goods …

Viral Marketing

Viral Marketing Dictionary: A method of marketing whereby consumers are encouraged to share information about a company’s goods or services via …